Advert 1
company-Toyota
Toyota advert has a sound bed that people could relate to that of an action movie with a loud upbeat score as the man describes the cars many unique features. The voiceover speaks to consumers in direct address ,using phrases like "feel the amazing torque" and "hear the amazing quietness" grabbing their attention and making them interested to hear more about the car. The voiceover talks about the design of the Toyota an how it is the fastest sedan in its class. This provides the feeling that the car is very powerful while also making sure that the information is factual as he could have simply said that its the fastest sedan and that would peak the interests of the consumers, but instead he specifies that it is only the fastest in its class so the information is not misleading to the consumer. The advert also states that you will "feel acceleration like never before" which can be misleading to the consumer as he does not know the consumer personally and they may have owned a car with a better acceleration.
Advert 2
Company-Pizza Hut
The advert starts with direct dress and a relatable situation with you being at a restaurant and you get the bill, realising it is unpleasant, enticing the consumers and wanting them to hear more as it is an advert and they expect that it has some sort of solution. It also brings humor to the situation with sound effects of the person burping after eating the meal then gasping as he receives the bill and then an odd sound effect as the bill gets passed on to different people. the ad then points out that there is a solution to that situation and its in the deal that they have at pizza hut. Upbeat music plays and then voiceover promotes the deal saying "You won't get any surprises in your bill just pure value" this could make consumers reconsider going to anywhere that isn't pizza hut as no one actually likes surprises in their bill. Before ending the advert they insert the disclaimer that the offer is available for dine-in only. This covers them for any consequences if the customer tries to take the deal otherwise.
Advert 3
Company-Starbucks
Advert starts with sound of traffic and car horns honking indicating that its rush hour, a relatable setting for consumers as Starbucks is usually found in city areas, the ad then has different voiceovers of different people from different places and in different languages ordering in Starbucks with a slow, calm jingle for the sound bed implying that they can relax and take their time and Starbucks provides that for them. this shows that the company is known internationally and also negates any rumours that they use stereotypical customers in their adverts as they have all different kinds of people and they are all welcomed into the Café, while also being able to advertise some things that they sell in their store. then a voiceover speaks, reassuring consumers that "no matter where you are in the world, or what chaos is going on in your life, you can always choose your inner peace at Starbucks." The soft song playing now has a man singing soft lyrics to it in the background, promoting feelings of joy and happiness as the voiceover continues to list the choices of "inner peace" available. "whether its a fresh brewed, organic coffee, or organic juice blend from evolution fresh" and he lists these to sound more professional yet sophisticated.
company-Toyota
Toyota advert has a sound bed that people could relate to that of an action movie with a loud upbeat score as the man describes the cars many unique features. The voiceover speaks to consumers in direct address ,using phrases like "feel the amazing torque" and "hear the amazing quietness" grabbing their attention and making them interested to hear more about the car. The voiceover talks about the design of the Toyota an how it is the fastest sedan in its class. This provides the feeling that the car is very powerful while also making sure that the information is factual as he could have simply said that its the fastest sedan and that would peak the interests of the consumers, but instead he specifies that it is only the fastest in its class so the information is not misleading to the consumer. The advert also states that you will "feel acceleration like never before" which can be misleading to the consumer as he does not know the consumer personally and they may have owned a car with a better acceleration.
Advert 2
Company-Pizza Hut
The advert starts with direct dress and a relatable situation with you being at a restaurant and you get the bill, realising it is unpleasant, enticing the consumers and wanting them to hear more as it is an advert and they expect that it has some sort of solution. It also brings humor to the situation with sound effects of the person burping after eating the meal then gasping as he receives the bill and then an odd sound effect as the bill gets passed on to different people. the ad then points out that there is a solution to that situation and its in the deal that they have at pizza hut. Upbeat music plays and then voiceover promotes the deal saying "You won't get any surprises in your bill just pure value" this could make consumers reconsider going to anywhere that isn't pizza hut as no one actually likes surprises in their bill. Before ending the advert they insert the disclaimer that the offer is available for dine-in only. This covers them for any consequences if the customer tries to take the deal otherwise.
Advert 3
Company-Starbucks
Advert starts with sound of traffic and car horns honking indicating that its rush hour, a relatable setting for consumers as Starbucks is usually found in city areas, the ad then has different voiceovers of different people from different places and in different languages ordering in Starbucks with a slow, calm jingle for the sound bed implying that they can relax and take their time and Starbucks provides that for them. this shows that the company is known internationally and also negates any rumours that they use stereotypical customers in their adverts as they have all different kinds of people and they are all welcomed into the Café, while also being able to advertise some things that they sell in their store. then a voiceover speaks, reassuring consumers that "no matter where you are in the world, or what chaos is going on in your life, you can always choose your inner peace at Starbucks." The soft song playing now has a man singing soft lyrics to it in the background, promoting feelings of joy and happiness as the voiceover continues to list the choices of "inner peace" available. "whether its a fresh brewed, organic coffee, or organic juice blend from evolution fresh" and he lists these to sound more professional yet sophisticated.
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